Management books say " Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services" . The 'management' definition is better kept in the books that we students read. What is more important is how an advertisement changes the perception of the society and the way it thinks."Kuch Khaas hai Zindagi mein , Kuch Khaas hai hum sabhi mein",(There is something special about Life, There is something special in all of us) .These lines were used for the Cadbury ads that literally boomed the sales of Cadbury and also gave a sense of individuality to people of the country that was still young and its society was still adamant to express its desries. "Har Ghar kuch kehta hai", a brilliantly scripted poem for Asian Paints worked wonders for the company to create an image for itself in the minds of the people. Who would have ever thought that an ad could t